Packaged drinking water is water from any source, which has been treated and disinfected, a procedure that could comprise filtration, UV or ozone treatment or reverse osmosis (RO) and then packaged in the bottles or pouches, either glass or plastic, for the consumption.
According to the report analysis, ‘Global Packaged Water Market, 2021-2027’ states that China Resources C’estbon Beverage (China) Co., Ltd., Coca-Cola Company, Danone Inc., Hangzhou Wahaha Group, Nestle Waters, Nongfu Spring Co., Ltd., PepsiCo Inc., Shenzhen Ganten Food & Beverage Co., Ltd., Tingyi (Cayman Islands) Holding Corp. and many more are the foremost entities which recently operating in the global packaged water market more actively for registering the great value of market share, obtaining the competitive edge, keep maintaining the governing position, ruling around the globe, leading the highest market growth and generating the high percentage of revenue by establishing the several research and development programs, increasing the applications and features of packaged water, improving the qualitative and quantitative measures of such, implementing the policies of profit making and expansion strategies, spreading awareness connected to the applications and benefits of packaged water, analysing the strategies and policies of government as well as similar entities and delivering the better consumer satisfaction.
By product, the global packaged water market is segmented into carbonated, flavored, functional and still.
The demand for bottled water rose in the initial months of lockdown stemmed from the stockpiling attitude of consumers, in anticipation of lockdowns and scarcity. The trend, however, soon declined further coupled with decreased sales caused due to setbacks of the tourism industry, globally. In addition, the requirement for packaged water is propelled by the fear of diseases as an aftermath of drinking contaminated tap water, and the informal portability and convenience delivered by packaged water. Environmental pollution caused by plastic trash poses a challenge for the market’s growth. The consumption of packaged water leads to health threats.
The innovative packaging of packaged water is the modern trend in the market. The focus is to establish a brand image and variation in the “Global Packaged Water Market“. It comprises resealable and recyclable packaging material, sophisticated transparent bottles, or inks and coatings functional on the bottle, so as to improve the customer experience through exclusive visual effects, along with growing the shelf appeal.
Not only has this, the effective growth in consumer consciousness towards the health benefits of consuming packaged water is predicted to propel market growth over the review period. Inclination towards packaged water rather than ordinary water, predominantly among younger consumers, drives product sales. Observing this trend, countless restaurants are delivering the bottled water to meet consumer requirement. Water seems to have hit a sweet spot with health-conscious purchaser. The speedy expansion of restaurants around the U.S. is also foreseen to generate a significant demand for packaged water during the upcoming years. Therefore, in the near years, it is predicted that the market of packaged water will increase around the globe more actively over the forthcoming years.
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Ankur Gupta, Head Marketing & Communications