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The global Herbal & Organic Mascara Market is estimated to reach USD 156.5 million, by 2025, and is projected to grow at a CAGR of 5.3% from 2019 to 2025, according to a new report by Million Insights. The shift in preference of consumers from mascara made from artificial ingredients to herbal & organic mascara is expected to drive the market.


Key Players:

Lotus Herbals Limited; Ecco Bella; Skin2Spirit; Odylique; Au Naturale, Llc; JOSIE MARAN COSMETICS; RMS Beauty; EVXO Cosmetics


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Market Synopsis of Herbal & Organic Mascara Market:


Liquid mascara segment is expected to retain the highest market share in the overall market. These products are lighter in weight and last for a longer duration. Additionally, the manufacturers focus on developing new products to meet customer needs. For instance, in 2019, Inika introduced mascaras products called Curvy Lash, and Bold Lash, which are made with fully vegan and natural ingredients.


Online channel is projected to grow at the significant CAGR of around 6.1% over the forecasted period. An online retailer offers a wide range of domestic and international brands through its e-commerce platforms. They also offer various discounts, coupons, cashback offers, which are expected to positively impact on the market growth. For example, Amazon offers different discount offers with attractive delivery options.


Asia Pacific region is expected to grow at the highest CAGR of over 5.0% over the forecasted period. Various sponsored and marketing promotional activities by the manufacturers is expected to boost the demand for the herbal mascaras. Moreover, the government authorities are also taking initiatives to boost the cosmetics industry. For example, in Indonesia, the government has made innovative reforms to its plan, which in turn anticipated to propel the market growth.


Table of Contents:-

Chapter 1 Methodology and Scope

Chapter 2 Executive Summary

Chapter 3 Herbal & Organic Mascara: Market Variables, Trends & Scope               

Chapter 4 Herbal & Organic Mascara: Product Estimates & Trend Analysis

Chapter 5 Herbal & Organic Mascara: Application Estimates & Trend Analysis

Chapter 6 Herbal & Organic Mascara: End-use Estimates & Trend Analysis

Chapter 7 Herbal & Organic Mascara: Industrial End-use Estimates & Trend Analysis

Chapter 8 Herbal & Organic Mascara: Regional Estimates & Trend Analysis

Chapter 9 Competitive Landscape

Chapter 10 Herbal & Organic Mascara: Manufacturers Company Profiles


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