IN his post, We wanted to address the issue of digitalization in the company and wanted to propose 5 steps to start this fundamental process for every company.
DIGITIZING YOUR BUSINESS: THE 5 STEPS
The digital world is vast and full of opportunities. Smart companies today are the ones that not only seize these opportunities but also take initiatives in newly discovered land. Done right, digitization can help transform any business into a more customer-centric, high-performance organization.
Chances are you’ve started digitizing your Business, but haven’t started seeing all the results you expected. Or maybe you did not see results at the speed you expected. Either way, it might be time to take a step back and make some changes to your approach.
Here are five things you can do to accelerate your earnings and improve your business.
1.CREATE YOUR BRAND (BRAND AWARENESS)
Your brand is your story.
Your company should have the inspiration and vision that sets it apart. Imagine that your company is a person who interacts and helps others in their community.
To digitize your business you need to keep in mind that your branding elements should reflect this special quality. These branding elements are the messages you send through your logo, slogan, color palette, and direction.
“YOU MUST SOLVE PROBLEMS, NOT SELL PRODUCTS”
2.OPEN A WEBSITE
Your site is an indication of your reliability.
The website is the basic tool for those who want to take their company one step forward in 2021. When we browse in search of clothes, accessories, or items to buy on the web, one of the main elements that lead to conversion is the perceived reliability of the user concerning the website.
To be reliable a site must have:
- Attractive graphics (web design);
- Correct structure (web developing);
- Correct content and headings (copywriting).
These three elements require experience in Web Design, Web Developing, and Copywriting.
That’s why sites like Gucci or Apple are around € 100,000.
3.INCREASE YOUR VISIBILITY, BE FOUND!
SEO: Optimize your website for search engines.
Having a website Web fantastic is a big step but the activity that follows the actual construction is even more crucial.
The SEO (Search Engine Optimization) is an action of optimizing the content of a site Web-oriented to make sure that this content can be displayed organically in the first pages of your consumer research.
The main types of SEO are carried out both On-Page and Off-Page, the same length of a paragraph or the number of words is the subject of Seo-Strategy.
This step requires a specialist, because search engines (and their algorithms) change every day (Google Panda, Penguin, BERT), and keeping up with these updates is difficult for an Internet novice; that’s why you need to rely on a specialized agency that will take care of studying the best strategies for your business and will guarantee you results in the short and long term.
4 # USE SOCIAL MEDIA (FACEBOOK, INSTAGRAM, TWITTER)
Once you have built a solid foundation for your online business (optimized and functional website), you can move on to step 4 #.
We spend more than 7 hours a day on Social Media. What does it mean? Easy customers!
Show others how you work and get them hooked!
The publication of 2 posts a day and Stories regarding your business or offers and promotions will guarantee you greater visibility on social networks. Remember that what’s important in addition to content is the consistency of your posts. The more you are there, the more people will remember you and buy your products/services. The main problem is time, taking care of activity and at the same time dedicating time to social networks and therefore also having to respond to all those who contact you via Instagram or Facebook, is a considerable commitment, which is why some agencies that deal with Digital Marketing, offer Social Media Management Services.
The next step is closely related to the previous one… and it is VERY important!
5, DIGITAL ADVERTISING
In January 2019, approximately 4.4 billion active users were registered on the Internet, with a daily presence time of around 6 hours. Much of this time is spent on YouTube, which appears to be among the social platforms set to grow further in the coming years.
According to Zenith’s Advertising Expenditure Forecasts, Internet advertising will account for 52% of global advertising investments in 2021, outperforming television.
What can we deduce from this? Investing in online advertising is the right choice for your business!
Not only for the costs, which are significantly lower than those of classic marketing but also for the dynamism, effectiveness (ROI), and the possibility of truly precise insights! Imagine being able to know every person who has seen your advertisement (nationality, age, gender, interests). It seems impossible but it is reality! Thanks to Google Ads, Youtube, and Facebook Ads (which also includes Instagram), when a user sees your ad and makes a purchase, you will be able to know and evaluate if your campaign is proceeding as you wish.
There are many types of Digital Marketing, however, it is not certain that they are all suitable for your type of business!
I hope KissAnime was able to explain the usefulness, in 2021, to have a site Web for their business. If you are not very knowledgeable on the subject, rely on an agency, they are almost always young (often the leading web experts, nowadays), they will show you which strategy to take and will certainly bring excellent results.
In case you prefer to do it yourself, there are thousands of courses (free and not) and books online, which will help you enter the world of Digital Marketing. Don’t be left behind, Digitize your business!