The global In-App Advertising Market size is estimated to attain USD 226,422.8 million by 2025 and registering CAGR of 19.4% during the forecast period from 2019 to 2025, according to new report by Million Insights. In-app advertising allows advertisers to display several types of advertisements including pop-up videos, banners on mobile applications in order to reach their targeted audience. This market is gaining traction due to growing demand for in-app advertising from retail, entertainment and education industry verticals.
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Market Synopsis of In-app Advertising Market:
The rising popularity of Consumer-to-Consumer (C2C), Business-to-Business (B2B), and Business-to-Consumer (B2C), e-commerce websites and growing trend of online gaming are other factors expected to drive the in-app advertising market growth. Gaming, shopping, and smartphone messaging are projected to gain significant market shares during the forecast period due to the increasing popularity of mobile-based applications.
In-app advertising is an important marketing channel for marketers, as it offers data tracking as well as user targeting features. In addition, it helps advertisers to reach customers and capture their attention accurately through advertisements on mobile devices. Further, advertisers can access user’s locations to ensure that they are targeting users at the right time and place. Smartphone users spend their time majorly on gaming, messaging, video/voice calls, and ticket booking. Therefore, in-app advertising can be easily integrated with such applications to attract targeted customers.
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Table of Contents:-
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 In-app Advertising: Market Variables, Trends & Scope
Chapter 4 In-app Advertising: Product Estimates & Trend Analysis
Chapter 5 In-app Advertising: Application Estimates & Trend Analysis
Chapter 6 In-app Advertising: End-use Estimates & Trend Analysis
Chapter 7 In-app Advertising: Industrial End-use Estimates & Trend Analysis
Chapter 8 In-app Advertising: Regional Estimates & Trend Analysis
Chapter 9 Competitive Landscape
Chapter 10 In-app Advertising: Manufacturers Company Profiles
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