Personal Lubricants, additionally known as colloquially termed lube, are special lubricants that are used during human sexual acts like masturbation or intercourse to decrease friction. They are generally applied to penis and vagina, anus or other body parts or put into sex toys to comfort penetration. It is put on skin to absorb and provide short term relief from vaginal dryness and related pain throughout intercourse. These lubricants are also advantageous in pain relieving throughout sexual intercourse. It is accessible in liquid and gel form in drug stores or are often purchased via e-commerce apps. Personal lubricants for penile and vaginal application are considered to moisturize and improve comfort of intimate sexual activity.
According to the report analysis,’ Global Personal Lubricants Market to reach USD 1672 million by 2026’ Manufacturers are launching advanced products that increases the sexual experience. Furthermore, they mainly target couples and female consumers by creating these products available in grocery & drug stores. Major players working in the global personal lubricant market include Reckitt Benckiser Group PLC, Church & Dwight Co. Inc, Biofilm, Inc., LifeStyles Healthcare Pte Ltd, Mayer Laboratories Inc., Love honey Group Ltd, Sliquid, Trigg Laboratories Inc., Uberlube and The Yes Yes Company Ltd. The companies also working on new product launches and agreements to remain competitive in the lubricants market. Rising acceptance of Personal Lubricants in female population, increase in demand for organic products, popularity of e-commerce business and rising initiatives by market players are the few factors accountable for high growth rate of the market over the forecast amount. For instance, in February 2019, No Borders Naturals, Inc. had granted exclusive rights for the distribution of SYLK USA products by Toro Management LLC DBA SYLK. The company exclusively deliver SYLK water-based nourishing lubricant that have a natural kiwi vine extract. Similarly, in August 2017, SASMAR, a consumer health company based in France, has introduced a global campaign by delivering free samples of its long-term preparation of Personal Lubricants in the U.S., U.K., and Australia. Such initiatives taken by market players is anticipated to accelerate the expansion of Personal Lubricants market around the globe.
In terms of region, the global personal lubricant market can be divided into Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is accounted as the leading region across the world in regards of market share due to the rising increase in popularity of personal lubrication, together with the product innovation led by manufacturers to meet the soaring customer demand in the region. Asia Pacific is that the quickest growing region thanks to growing popularity between women and men for increasing sexual expertise. Rising openness for attempting new products, like lubes, to boost sex life has led to increasing demand from countries like China, India, South Korea, and Japan.
Moreover, major drivers of the global personal lubricant market include accessibility of products in multiple flavors and fragrances, rise in demand for organic products, increasing acceptance among women, and high product visibility. Additionally, the growing prevalence of sex education together with awareness concerning the product across the world is anticipated to propel the market within the upcoming years. Thus, it is anticipated that the market of global personal lubricants market will spice up throughout the forecast amount.
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Ankur Gupta, Head Marketing & Communications