In 2020, considering all that the world is going through, what is the one thing that a brand could possibly want above everything else? The answer is simple. As a matter of fact, there are many answers. Clicks, likes, followers, better business and turnover (obviously). Basically, ways to maximise profit by engaging consumers online, and doing it by spending as little as possible. So, what tools are an advertiser’s disposal when it comes to optimising both consumer (including potential consumers) engagement and optimising the cost it takes to make it happen so that a brand/company has a feasible ROI, i.e., Return On Investment on this undertaking?
Well, the answer to that question is actually hidden in that exact word…optimisation. When it comes to investing in increasing user engagement with your brand through digital media platforms, there are primarily two ways of going about it. Full disclosure, there are practically countless ways to make it happen, but here we are talking about ways in which you can increase your brand’s searchability, which means how to make your brand appear whenever someone searches for something even remotely close to whatever your core business might be. For example, if I search for “buy shoes online”. Something as simple as that is bound to result in many ads by various brands that come in the top 2-5 results of the search engine page. This is because your brand’s website includes those “keywords” which make it appear as a result when a user searches for anything that might have said keyword in it. To elaborate even more, a keyword is a word or a group of words that when put in a brand’s website, increases its “search-friendly” nature much, much more than it would be otherwise.
Having said all of that, as stated before, there are actually two ways of making any brand more “search-friendly” online. The first is SEO, i.e., Search Engine Optimisation. And the second is S.E.M., i.e, Search Engine Marketing. Now admittedly, these sound like a lot of buzzwords at first, but when it comes down to it, the difference between the two couldn’t actually be more simple. Getting the less important part out of the way, S.E.M or Search Engine Marketing is when advertisers pay money to the search engine in order to put links to their brands’ website or e-commerce page right at the top of the results on the search page whenever someone searches using “keywords” related to the brand or its business. However, as we just said, it costs money. However, if you’re looking to optimise results without spending much, which is our entire goal here, S.E.O. or Search Engine Optimisation is your best bet. In this case, all you are doing is creating content surrounding your brand (primarily through off-page blogs) which has those keywords and when someone searches using those keywords, the results would automatically show them the blog which they can then read up on and hopefully it will have a link to your brand’s website, which in turn, will lead to a positive growth in sales. Keep in mind, however, that blogs are only one, but perhaps the most tried and tested and effective way of making your brand S.E.O. friendly. However, there are many other ways such as article collaborations, brand collaborations (including video collaborations) etc. which can have the same results.
Finally, to the most important thing. Whenever you are working towards optimising your brand’s searchability using Search Engine Optimisation as a primary tool, you need the proper expertise to carry it out successfully. And this is exactly where AndAnd Brand Partners Pvt. Ltd. comes in. Whether you need the Best Digital Marketing agency in Delhi, or a Social Media Marketing company in Delhi, we’ve got you covered. Our expertise and experience range from acting as a Digital Marketing services in Gurgaon to offering the best SEO services in Gurgaon.
So if you want your brand to be search-savvy on a budget, AndAnd Brand Partners is the right place to take your business to!