Search engine optimization is a process to optimizing webpage to be easily discoverable in search engine result. It is a process of ranking high on search engine in non-paid section. It is a process to get high ranking in search engine organic result.
Search Engine Optimization (SEO) is a process to optimizing online content to show it on top of search engine result page.
There are some broad categories of SEO:
On Page: This is your content both which is visible to the user (text, image, and video, audio) as well as elements that are visible to search engine (HTML tags, structured data). On page SEO concern to the Google’s ranking factor. Each page on your website should be targeting a core term or can say related term.
Off Page: This is a process of make backlinks of website. This is anything that is not on website. The off page factor is about the growing your website authority, trust and backlinks. There are many activities we do in off page.
Technical: It impact on the performance, visibility of the website. It include indexing, site structure, page speed, schema and much more.
Why should you care about SEO?
Number of searches conducted online in a day. That means there is high intent traffic on search engines. Many of people search for specific product and service on search engine. These represent more opportunity to connect with the folks that help answer of the questions to solve problems and become trusted resource for them.
Be consistent with SEO basics:
- Optimize your title and Meta descriptions
- Use search engine friendly URLs
- Optimize header tags (H1, H2, H3, etc.)
- Make easy interlinking within your website
- Create and optimize relevant content
Optimize your content from the start and save your headaches. SEO is not a goal, it is a process to optimize your website.