As new websites and online competition are continuing to increase, we should rethink our content marketing tactic and invest in SEO. We must know about SEO trends are on the possibility so that we can update our website accordingly to find customers in the search engine results.
Here are some SEO trends for 2020
Snippets – More Search Clicks:
In recent years, Google has developed Featured Snippets to deliver a better search experience for the user.
Usually Featured Snippets appear above the number #1 in organic result, commonly referred to as “Position 0.”
Featured Snippets are evaluated to the top depending on their quality, which Google has a way of determining. As Google receive 54.68% clicks from Featured Snippets, so don’t take this trend lightly.
Featured Snippets gives you the ability to generate more organic traffic even if you’re not ranking at the top number #1 position.
Secure Websites Are a Must:
User safety is another and important trend that doesn’t seem to try do with the help of SEO, but it is very essential to the website user experience. If a user feels unsafe by visiting a web page then they’re very likely to leave quickly. Or if they see a “Not Secure” warning appear on your webpage, they may decide to not proceed to your page. High bounce rates can affect webpage position in the organic search listing.
It’s main to enable HTTPS protocol for your site. HTTPS provides website users a secure connection that is authenticated and both encrypted. HTTPS is a way of secure communication between your websites and your users’ browsers.
Google wants to provide its users a secure browsing experience, and HTTPS may experience a minor SEO boost.
If you’re trying to gather personal information from your users on your website via a web form, then you have a responsibility to protect their privacy.
Websites Optimize for Voice Search:
Before the existence of smartphones, people searched by plugging words into search engine boxes on their desktop. Now the mobile phones are growing and voice searches are becoming a popular trend among internet users.
Knowing the question is how to optimize website for voice search that can assist generate more organic traffic if you understand and implement conversational searches into your SEO strategy.
But how do voice searches change SEO?
Voice searches affect SEO meanwhile it’s all about asking questions via voice instead of typing queries on search engine. Subsequently, the term becomes more conversational and targeted.
Dwell Time and CTR is Important Ranking Factors:
As people become familiar with fast internet connections and they like to get information at their fingertips, website click-through rates (CTR) and dwell time (the amount of time a person spends on a web page before leave website) will matter even more to the success of your SEO efforts.
Both metrics are important because both show great insight into the satisfaction of the web searcher. The length of time that someone ramain on a page and how interested they are in content.
The longer time spent on a page generally indicates how satisfied an individual is finding what they are trying to find. We expect search engines to provide an important place on dwell time in 2020.