• Tue. Sep 27th, 2022

Top 6 Inbound Marketing Techniques In 2022 And Beyond

#1. Blogging

Blogging is the original method of inbound marketing. 77% of Internet users are blog readers, making blogging a popular marketing strategy for business-to-business and business-to-consumer ventures. So, blogs attract 55% more visits to businesses’ websites and can increase traffic by as much as 600%.

There is, of course, some question as to whether or not corporate blogging is still productive or if it will be in the near future. Accordingly, this is crucial information because it may take more than a year to see returns from starting a blog for your firm.

But blogging’s future in corporate marketing is bright, and its effectiveness is expected to endure for the foreseeable future. So why exactly is it important that your business has a blog? Visit jetranks.com to create more guest post backlinks to your website without spending more time and money. 

Blogging is one of the most used inbound marketing techniques, with 80% of marketers utilizing blogs to create leads.

 

#2. Podcast

Since most inbound marketing methods currently have a lot of competition, coming up with fresh ones might be difficult.

Fortunately, hardly many marketers are utilizing the rapidly expanding podcasting medium. Due to the low barrier to entry and high reward potential of podcasting, I have incorporated this tactic into my inbound marketing arsenal.

Podcasts are becoming increasingly popular because they provide an excellent means of acquiring knowledge while doing productive activities like driving or cleaning. All you need are some headphones, and you’ll be set.

 

#3. Website Voice Search Optimization

As more people regularly use search voice, optimizing for it becomes increasingly crucial each year. It’s now possible to perform voice searches on various electronic devices, including cars, smartphones, laptops, watches, and even televisions.

As a result, Google has begun implementing algorithms into its ranking system specifically for voice-activated searches to improve websites.

Search voice optimization for a website will, thus, be crucial in the near future to rank well and attract more website traffic, leads, and even foot traffic to your business in the same way that the mobile-friendly website now does.

Of all smartphone users, just 60% have used voice search at least once in the previous year, but that will change as more tools become available. People are becoming accustomed to receiving content tailored to their preferences and are increasingly dissatisfied with receiving generic material.

When clients visit a website, and the material is not tailored to their specific needs, 74% of them become disappointed. As a result, resources such as:

  • YouTube
  • Facebook
  • Instagram
  • Netflix

Invest heavily in AI so they can provide ever-improving content suited to each customer’s preferences. And I’m not alone in thinking this way; research shows that dynamic content is the single most effective personalization approach for 65% of email marketers.

 

#4. SEO

For many, being at the top of the first page of Google search results is still a major objective. Most businesses continue to work towards a first-page Google ranking since doing so is still highly advantageous.

 

FoundationInc.co reports that 86 percent of businesses regularly update and expand their company blog with fresh ideas and information. In addition, businesses typically employ six social media platforms to build an audience and disseminate their information.

HubSpot reports that 61 percent of marketers see increasing organic traffic and optimizing their SEO as their top inbound marketing objective. Unsurprisingly, search engine optimization (SEO) remains a top priority for marketers since B2B, and B2C buyers use search engines to do their research and, in many cases, make high-value purchases without speaking to a salesperson.

 

#5. Email Marketing:

Email marketing is one of the most effective inbound marketing technique. Some marketers think that email marketing for businesses wastes time, while others see it as a crucial part of their digital marketing plan.

So, whether you’re a corporation or a blogger, you need to know these email marketing statistics to appreciate the worth of this inbound marketing strategy.

One reason some business owners fail to see the potential of email advertising is that it is rarely used effectively. Sixty-six percent of US-based small and medium-sized businesses, per Oberlo’s findings, don’t provide a way for customers to easily submit requests for information via their websites.

However, if your forms are set up correctly, and you allow people to request material like ebooks, whitepapers, etc., You can also begin monetizing these leads. They may not be ready to purchase just yet, but they will be with the right lead nurturing campaign.

 

#6. Social Media Marketing

Buyers who value education, inspiration, and information may find all that and more on social media, making it a viable option for both parties. Marketers also like it as a means of content distribution and lead generation.

 

IDG found that 84% of C-suite and VP-level buyers are swayed by social media when making purchases, and 55% of B2B buyers said they enjoy doing the research before making purchases; many of these buyers turn to social media for insights.

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