The U.S. Digital Signage Market is projected to reach USD 7.8 billion by 2027 and anticipated to grow with 6.4% CAGR over the forecast period, 2020 to 2027, according to Million Insights. The demand for technologically advanced digital signage in U.S. is increasing among corporates, enterprises, and advertisers to distribute and promote content.
Cisco Systems Inc.
Planar System Inc.
Keywest Technology Inc.
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Market Synopsis of U.S. Digital Signage Market:
Technological advancement in display technology is expected to boost the market growth in the U.S. In addition, rising demand for this technology from several end-use industries such as healthcare, retail, hospitality, and transportation to promote their products is anticipated to open new avenues for the market growth.
This display technology is gaining traction due to the rising demand for better advertising content along with enhanced quality. Additionally, 4K embedded digital displays demand is increasing due to the rise in the demandfor improved sharp images. Above 52 inches, digital signage is expected to have robust growth over the forecast period due to rising demand for outdoor advertising.
Software designers are focusing to provide advanced solutions that are compatible with all operating systems. They are engaged in offering cloud-based design solutions that can help in managing the advertising content on digital signage. This technology also helps to reduce the operational cost of companies by avoiding the usage of paper for advertising and avoid traditional marketing strategies. Additionally, LED-backlit panels works as an energy-efficient products. Thus, a decrease in energy consumption due to increasing penetration of advanced technology including LED is influencing the enterprise to opt digital signage.
In 2019, the West U.S. held the largest market share and expected to lead its position throughout the forecast period. The Midwest U.S. is projected to grow with the highest CAGR from 2020 to 2027 due to the rising adoption of digital signage in several industries. Major players operating in this market are, Cisco Systems, Inc.; Intel Corporation; Planar System Inc.; Keywest Technology, Inc.; Microsoft Corporation; Scala, Inc.; and Hughes Network Systems LLC; BrightSign, LLC.
Table of Contents:-
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 U.S. Digital Signage: Market Variables, Trends & Scope
Chapter 4 U.S. Digital Signage: Product Estimates & Trend Analysis
Chapter 5 U.S. Digital Signage: Application Estimates & Trend Analysis
Chapter 6 U.S. Digital Signage: End-use Estimates & Trend Analysis
Chapter 7 U.S. Digital Signage: Industrial End-use Estimates & Trend Analysis
Chapter 8 U.S. Digital Signage: Regional Estimates & Trend Analysis
Chapter 9 Competitive Landscape
Chapter 10 U.S. Digital Signage: Manufacturers Company Profiles
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