Responsive design has been perhaps the most overused term in the world. Is the concept of having a responsive website for your company worth the hype? Let’s analyse responsive web designing.
What is Responsive Website Designing?
It is a form of web design that doesn’t generate two identical versions of the
same website (a mobile and a desktop version). Instead, responsive websites
formulate a single web page with the same URL and HTML that can adapt to
adjust itself to different types of devices. So, essentially it is a website that is
designed to load effectively on all devices. Here are some benefits of having a
responsive web design for your website –
Search Engines Back Websites with Responsive Web Design
Responsive websites are more useful to Google’s algorithm. It doesn’t require
them to alter their search results for a single website. For instance, if you search
for a website that is responsive, only one search result is suitable on all devices.
Allocating precise indexing for every website becomes easier for them.
Consequently, search engine results for such responsive websites are also
ranked higher. Google has been consistent in its stance of advocating the use of
responsive website design and development for business website.
Embracing responsive design makes it easier for search engine algorithms to
index websites, which in turn reinforces the online presence of these websites.
Therefore, it is in the best interest of both the companies and the search engine
websites like Google as generating more traffic from all devices becomes easier.
No Negative Effect on Loading Time
This framework for responsive websites is extremely efficient. It makes way for
quicker and more comfortable user experience of browsing. It does not
guarantee efficient loading of website pages on device screens that have less
resolution. Hence the website inherently responds with equivalent time
limitations even if the web content is miniscule. The essence of responsive
websites is that it does not affect load time of a website at all. Depending on the
number of images on a web page (image compressing is highly recommended)
the load time may vary but overall, responsive web design frameworks have a
positive effect on average load time.
Huge Impact on SEO Campaigns
Responsive website design diminishes the need for companies to invest in
separate web development just for mobile devices. This specific approach that
centres on the notion of a ‘one development plan for all devices’ is inherently
more result-based and economical. Additionally, it diminishes the need for
taking part in various SEO campaigns just to target users who may use different
devices to gain access to your website.
Responsive website design is undoubtedly the latest web development trend that
companies must adapt to in order to stay modernistic and relevant in their online
commercial approach. To know more about how responsive web design can
benefit your company, get in touch with some of the best Digital marketing experts Sydney. They will let you know all the different nuances of creating
a responsive website.
How Important Are Images for Your Landing Page?
What is the sole purpose of creating landing pages? The obvious answer is, to
convert visitors into customers. Hence, you must make sure that every element
of the landing page including the images is there for a good reason. Here’s why
images are so important for landing pages –
Adds Tangibility to the Transaction
Users want to see a product before they consider buying it. This is why landing
pages must have images of the product. Even in cases of products that are not
necessarily photogenic, putting their pictures on the landing page is really
important. For instance, software selling companies often feature highly edited
virtual images of software packages, often putting them on store shelves just so
the transaction seems more real.
Images have an Impact on Emotions
The whole world knows that consumers purchase goods based on their
emotions. They may try to justify their purchasing habits with logic but overall
emotions play a huge part. Images on a landing page can help businesses
generate constructive emotions that make the visitors want to do business with
the company. How many times have we seen images of happy mothers and
smiling children being used to sell children’s products?
Trust and Brand Building
One of the chief barriers for ecommerce websites is the issue of building trust in
the minds of the consumers. Since consumers don’t get the chance to walk into
an actual store to see if the people they’re buying from are a legitimate business,
right up till the point of delivery the question lingers –
“Can I trust this ecommerce website?”
Images help in alleviating this doubt by showing the customer the range of
products the company sells, helping in creating a positive attitude for the brand.
To know more about creating convincing landing page images click here.
Experts will help you build awesome landing page images that sell.